About Us

MemoryWell is a digital platform for elder storytelling. Our network of 600 professional writers works with families, senior living communities and home care providers to write life stories for seniors that are used to personalize their care.
MemoryWell grew out of founder Jay Newton-Small’s experience with her father, who was living with Alzheimer’s disease. A longtime journalist, she wrote her father’s story for his caregivers, and it transformed his life. 
Working with seniors and their loved ones around the country, we have found there is a great need for resources and information for the family members who are caring for them, often shouldering steep responsibilities with little advance notice or preparation. 
So we launched MemoryWell: News for the Ages, to give the more than 43 million Americans who care for an elderly or disabled loved one at home news and information they need as they need it. Our site is powered by our network of writers, many whom are informed and motivated by their own family caregiving experiences. 
In this space, we write about issues we have lived through ourselves, offering advice and support. We provide news about solutions, including policies and innovations designed to help caregivers. Above all, we create a space for connection, so family caregivers know they are not alone. 

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Embracing Carers is an initiative led by EMD Serono, in collaboration with leading caregiver organizations around the world, to increase awareness and action about the often-overlooked needs of caregivers.